When we’re doing things we don’t want to do, we’re not doing our best. So our goal is to stick to the stuff we’re passionate about. No taking on work that doesn’t thrill us.

We don’t leave things unsaid. Because unsaid is often just another word for misunderstood. We over-communicate so everyone stays on the same page.

We’ll admit: we’re not over-thinkers. We believe in action. We want to make things. Fast. We’re always about innovation.

As our lord and saviour Kendrick Lamar says, sit down, be humble. We don’t want to be another Valley tech bro (no offense). We want to remember our roots.